With journalists flooded by emails, standing out is essential. But how do you make sure your pitch catches their eye and the story gets featured? Answer — lead with a killer hook that captures the press’s attention and resonates with their readers.
With 20 years of agency experience, we know what piques an editor's interest, leaving them wanting more. Here are 20 punchy hook examples to help you cut through the noise.
To add your hooks to this resource, click ‘Duplicate’ in the top right-hand corner.